Folgers Rebrand

Folgers is an American coffee brand founded in 1850. The coffee has been roasted in New Orleans for over 50 years.
Best known for their jingle, “The Best Part of Wakin’ Up Is Folgers in Your Cup”, Folgers went on to become one of the most recognizable pieces of advertising in American culture.
In this brand redesign, influence was taken from its heritage and enhanced to give the brand a more modern and sophisticated look.